The brief
PepsiCo brought its suppliers together at the Westin Warsaw on 12 May 2026 for the Supplier Roadshow 2026, setting out the year ahead. The agency MARSE MICE ran the event and brought in the AVE Events Poland team for the technical side, the branded environment and the media coverage.
A roadshow day is a working conference: the content is detailed, the audience is made up of partners who need to act on it, and the client wants material afterwards to send to everyone who could not attend. Three jobs that are often three suppliers were delivered here by one team.
What the event demanded
One supplier, three disciplines
An agency running an event in another country does not want to coordinate a technical company, a branding house and a film crew separately. Handing all three to one partner removes the seams where those handovers usually fail.
Detail has to be legible
Roadmap content is dense: timelines, targets and commercial detail. Screens, sizing and room lighting are set so the back of the room reads the same slide as the front.
The day has to survive the event
Photography and video are captured as the day runs, because the client needs the material afterwards and there is no second take of a live session.
What we delivered
AV
- Stage screens, presentation playback and switching
- Conference sound for presenters and audience questions
- Stage and room lighting set for camera as well as for the room
Branding
- Event identity applied across the stage and the venue
- Branded stage set and signage
- Screen content and holding visuals in the event look
Media
- Photography through the day
- Video capture of the sessions
- Material handed over for the client to use afterwards
Production
- Technical planning with the agency ahead of the date
- Build, rehearsal and show operation on the day
- Crew on site from load in to derig
AV production on this project was delivered by the global AV production team at AVE Events.
One group, several countries
AVE Events runs operations in several countries, and this one was delivered by the Poland team. An agency in one country can hand the whole technical and creative scope to the group and have it delivered in another, which is exactly what an international planner needs when the event is in Cairo rather than Warsaw. In Egypt the same scope is delivered by AVE Egypt.
