The brief
GTR North Africa is Global Trade Review's yearly conference for the region, bringing banks, exporters, insurers and trade finance specialists to Cairo for a day of keynotes and panels. AVE has delivered every edition since 2023.
The 2023 conference ran as GTR Egypt in the Lakeview Ballroom at Dusit Thani LakeView Cairo on 4 October 2023, with the room built around one wide LED wall. GTR Egypt 2024 returned to the same format with a new identity and a branded entrance to the plenary room. In 2025 the conference moved to a different Cairo venue and a theatre-style room, with the audience facing a single stage.
A client that returns every year changes the job. Each edition is measured against the last, the brand and sponsors carry over, and the organiser expects the team to already know the format. Our role is to deliver the AV, the branding and the production as one job, and to bring what we learned from the previous year into the next.
Every edition
GTR Egypt 2025
GTR Egypt 2024
GTR Egypt 2023
What the event demanded
One identity across every surface
Each year's artwork has to read the same on the LED wall, the lectern, the stage furniture and the printed pieces. When branding is split between suppliers, the colours drift. We produce it as one job.
Panels back to back
A trade finance programme moves from keynote to panel to fireside chat with minutes in between. Microphones, seating and slides reset between sessions without the room noticing.
Every edition is compared to the last
Returning delegates and sponsors remember the previous year. The standard has to hold, and the details that worked have to be carried forward rather than rediscovered.
What we delivered
AV
- LED wall and stage screens
- Speech-grade sound for lectern, panel and audience microphones
- Presentation playback and confidence monitoring for speakers
Branding
- Each edition's artwork adapted to the LED wall and stage
- Branded lectern and stage set dressing
- Sponsor logo placements on screen content
Production
- Technical planning with the organiser and venue each year
- Stage build, rehearsal and show calling on the day
- Session changeovers managed from the control position
AV production on this project was delivered by the global AV production team at AVE Events.
One local partner, year after year
International organisers arrive with a brand book and a run sheet. What they need in Cairo is a team that already knows the event, the venues and the sponsors, and can produce the branding locally instead of shipping it in. Keeping the same partner every year is what keeps each edition on standard without starting from zero.
