The brief
The World of Technal Summit in Cairo, 2022, presented Technal's architectural aluminium systems to architects, fabricators and industry partners.
For a design-led brand, the event space is itself a statement. The brief combined presentation technology with a branded environment that reflected the product.
What the event demanded
The room reflects the brand
An audience of architects notices proportion, materials and finish. Staging and branding had to look deliberate.
Product at the centre
Presentations and visuals had to show the systems clearly and give delegates something to discuss.
A mixed programme
Keynotes, product presentations and networking in one day, with the space adapting between them.
What we delivered
AV
- Stage screens and presentation playback
- Conference sound and stage lighting
- Video content playback for product stories
Branding
- Stage design in the World of Technal identity
- Event signage in the summit identity
- Screen content and holding visuals
Production
- Stage build and installation
- Rehearsal and show running
- On-site crew through the summit
AV production on this project was delivered by the global AV production team at AVE Events.
A growing architecture market
Egypt's construction sector draws international building-products brands to Cairo. A local production partner lets those brands present to the market at the standard they use in Europe.
