The brief
#Growth Mixer Cairo 2024 brought together marketers, product teams and technology partners for an evening of short talks and networking.
At a mixer, most of the evening happens off stage. The brief was a space that felt branded and lively, with a short content programme that did not interrupt the networking.
What the event demanded
Several partners, one look
Co-hosting partners each need visibility. The branding had to present them together without the space looking crowded.
Short talks, easy transitions
Talks are brief and the room moves between listening and mingling. Sound and screens have to switch on and off without fuss.
Made for photos
Guests share the event online. A branded backdrop gives every photo the event name and partners.
What we delivered
AV
- Screen and presentation setup for short talks
- Sound for speakers
- Ambient lighting for the networking space
Branding
- Branded backdrop with partner logos
- Screen content in the #Growth Mixer identity
- Venue signage and wayfinding
Production
- Space planning for talks and networking
- Setup and changeover timing
- Crew on site through the evening
AV production on this project was delivered by the global AV production team at AVE Events.
Cairo's tech scene meets in person
Cairo's startup and technology community is large and active, and in-person events remain where partnerships start. A local production partner can deliver a branded evening on a short lead time.