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Terminologie

MICE- & Eventplanungs-Glossar

Ein umfassender A-Z-Leitfaden zur Terminologie von Meetings, Incentives, Konferenzen und Ausstellungen.

50 Begriffe
ABCDEFGHIKLMNOPRSTVWY
A
AV (Audio Visual)
Equipment and services for sound, lighting, video projection, and visual displays at events.
Attrition Rate
The percentage of reserved hotel rooms or event seats that go unused, often subject to penalty clauses.
B
BEO (Banquet Event Order)
A detailed document outlining all event specifications including food, beverages, room setup, and AV requirements.
Breakout Session
A smaller, focused session within a larger conference where attendees discuss specific topics in detail.
Brand Activation
A marketing event designed to bring a brand to life through interactive experiences and direct consumer engagement.
C
CME (Continuing Medical Education)
Educational events for healthcare professionals that count toward required professional development credits.
CMP (Certified Meeting Professional)
An industry-recognized certification for meeting and event professionals demonstrating expertise and experience.
Congress
A large-scale meeting of members of a professional association or organization, typically held annually.
CVB (Convention & Visitors Bureau)
A local organization that promotes a destination for meetings, conventions, and tourism.
D
Delegate
An attendee at a conference or convention, particularly one who represents an organization or constituency.
DMC (Destination Management Company)
A local company that provides ground services including transfers, tours, activities, and logistics for incoming events.
Drayage
The transportation and handling of exhibit materials from a loading dock to an exhibition booth and back.
E
Exhibition
An organized presentation of products, services, or information, typically in a large venue with individual booths or stands.
Experiential Marketing
Marketing strategy that engages consumers through branded experiences and interactive events.
F
F&B (Food & Beverage)
All catering services including meals, coffee breaks, receptions, and gala dinners at events.
FAM Trip (Familiarization Trip)
A hosted visit for event planners to experience a destination, venues, and services before committing to an event.
G
Gala Dinner
A formal evening event typically featuring a seated dinner, entertainment, and awards or speeches.
General Session
A plenary session at a conference attended by all participants, usually featuring keynote speakers.
Green Meeting
An event planned and executed with sustainability practices including waste reduction, carbon offsetting, and eco-friendly materials.
H
Hybrid Event
An event combining in-person and virtual attendance, allowing remote participants to engage through live streaming and interactive tools.
I
ICCA (International Congress & Convention Association)
The global association for the international meetings industry, providing data and networking for convention professionals.
Incentive Travel
A reward program using travel experiences to motivate employees or partners, often including team activities and cultural experiences.
K
Keynote Speaker
The primary or featured speaker at an event who delivers the main address, setting the tone for the conference.
L
Lead Retrieval
The process of collecting contact information from event attendees, typically at exhibition booths using badge scanners.
M
MICE
Meetings, Incentives, Conferences, and Exhibitions — the four categories of business tourism and corporate events.
MPI (Meeting Professionals International)
The largest global association for meeting and event professionals, offering education, networking, and certification.
N
Networking Event
A social gathering designed to facilitate professional connections and relationship building among attendees.
O
On-site Coordination
The management of all event logistics during the actual event, including vendor coordination, timeline management, and troubleshooting.
P
PCO (Professional Conference Organizer)
A company specializing in the organization and management of conferences and congresses on behalf of associations or corporations.
Per Diem
A daily allowance provided to cover expenses such as meals and incidentals during an event or business trip.
Plenary Session
A session at a conference attended by all participants, as opposed to breakout or concurrent sessions.
Post-Con (Post-Convention Meeting)
A meeting held after an event to review performance, discuss lessons learned, and settle final accounts.
Pre-Con (Pre-Convention Meeting)
A planning meeting held before an event to finalize details with all vendors and stakeholders.
R
RFP (Request for Proposal)
A formal document sent to potential suppliers requesting detailed proposals for event services, venues, or equipment.
Registration
The process of signing up attendees for an event, including collecting information, processing payments, and issuing credentials.
Rigging
The process of suspending lighting, audio, video, and scenic elements from a venue ceiling or structure.
ROI (Return on Investment)
A measure of the profitability or value generated by an event relative to its cost.
S
Setup Day
The day(s) before an event dedicated to installing equipment, decorations, signage, and exhibition stands.
Simultaneous Interpretation
Real-time translation of a speaker into other languages, delivered through headsets to multilingual audiences.
SITE (Society for Incentive Travel Excellence)
A global organization dedicated to the recognition and development of motivational experiences and incentive travel.
Sponsorship
Financial or in-kind support for an event in exchange for brand visibility, speaking opportunities, or other benefits.
Staging
The physical platform or area where speakers, performers, or presenters appear, including set design and backdrop.
T
Teardown
The process of dismantling event infrastructure including stages, AV equipment, signage, and exhibition stands after an event concludes.
Trade Show
An exhibition where companies in a specific industry showcase and demonstrate their products and services.
Turnkey Event
A fully managed event where a single provider handles all aspects from planning through execution, requiring minimal client involvement.
V
Venue Sourcing
The process of researching, evaluating, and selecting appropriate venues for an event based on requirements and budget.
VIP Management
Specialized services for high-profile attendees including dedicated liaisons, private areas, security coordination, and premium hospitality.
Virtual Event
An event conducted entirely online using digital platforms for presentations, networking, and audience interaction.
W
Webinar
An online seminar or presentation broadcast to a remote audience, typically with interactive Q&A capabilities.
Y
Yield Management
A pricing strategy that adjusts rates based on demand, commonly used by hotels and venues to maximize revenue.